Creator ValueWORKSHEET / 018

WHAT’S THIS CHANNEL WORTH?

Put the assumptions
beside the number.

An income scenario for a long-form YouTube channel.
Public views give context. They don’t reveal private earnings.

01

Your worksheet

Audience input

Enter views for one month from an observed public source or your own analytics. This tool does not fetch or verify them. Shorts and mixed-format totals are excluded.

Revenue assumptions

Creator revenue per 1,000 long-form views, after YouTube’s share. Use assumptions or verified figures; this is not advertiser CPM.

Monthly-profit multiples

Editable illustrative 12–36 month range from marketplace guidance. It is not a market guarantee or an annual-profit multiple.

Calculated locally · No account connection

02

The income model

A range, with the assumptions in view.

Fill the worksheet to see revenue, operating profit and a sensitivity table. Every figure is conditional on the inputs.

No channel has been valued yet.

THE EQUATION

views ÷ 1,000 × RPM
− monthly costs
× months of profit

Read the model
before the headline.

RPM is already after the platform share.

Don’t subtract YouTube’s share a second time. RPM can include multiple YouTube income sources; adding them again would double-count them. Separate sponsorships and other business income need their own model.

YouTube’s RPM explanation ↗

A multiple is a scenario, not a bid.

The editable starting range reflects one marketplace’s published guidance. Rights, audience quality, revenue stability and transferable operations can change a real appraisal. No automated engagement premium is invented here.

Flippa’s valuation guidance ↗

Unknown earnings stay unknown.

When monetization is unknown, this is a hypothetical monetized scenario. Nonpositive modeled profit makes this income method unsupported, not proof that a channel is worthless. Currency selection labels your inputs; no exchange conversion occurs.

Sources checked 2026-10-05 · Model inputs stay in this browser